We are providing creative direction for FERBY (Sony / Hazel Street Records), a vibrant new bedroom-hip hop artist, throughout all her releases and across physical and digital assets. Our work reflects FERBY’s punk-like spirit and a cartoonish charm, aiming to provoke and entertain in equal measure. A hyperactive, unruly personality that comes shrouded by a halo, FERBY is a bundle of addictive contradictions, saying things that need to be said.
Together with FERBY, we’re tearing up the rulebook as the trap-soaked audio-visual dynamo, expressing her explicit voice that thrives on attention, while hailing from the small, interlocked town of Lyttelton, New Zealand.
Execution across single releases (creative direction for assets, photo, video, opening act for JPEGMAFIA; graphic design and editing for single covers, digital banners, Spotify canvas, social skins, teasers, visualizers, merch): Supertonic Studio / Photography: Jared Tinetti, CNRPR / Videography: Jared Tinetti, Knight Productions / Stylist: Max Robinson / Hair stylist: Jessie Howell / Makeup artist: Lara Dally